NimbusTouch is a pioneer in the exciting new science of Sentiment Analysis -- a completely new concept in market research. 

Really, it’s the way market research should have been along.

For less input of time, money, and frustration, you get powerful insights about your brand, product, or service:

• Best product, package, and price.

• Immediate feedback from target consumers on new offerings.

• Whether your communications are working.

Respondents speak from the heart, in comfortable places of their own choosing.  When you give us your stimulus – a package or an ad, for example – we embed it in natural and life-like surroundings using virtual reality simulations and ask respondents for comment.

They answer by texting their honest feelings.  The result is a sort of mini-social network, oriented specifically toward your brand.  We use powerful Sentiment Analysis tools (Opinion Miners) to extract the key themes from this mini-social network.

Respondents are panelists who can be “tuned” to your brand and key customers.  If you want only sports-car enthusiasts, then only sports-car enthusiasts provide comment.