The Nimbus system can give the Category or Brand Manager a clear, unified view of where the brand or product stands vis-a-vis competitors on a variety of measures, such as:

• Rank in persons viewing
• Rank in viewing duration
• Rank in average time of viewing
• Rank in checking price
• Rank in examining item
• Rank in returning item
• Rank in purchasing

The system is dynamic, and can thus be updated on the fly as the reporting centers (which may be a number of worldwide cities) add their data to the central database.