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Jerry specializes in the use of advanced research technology to produce remarkable brand insights and award-winning advertising campaigns. Stories of his clients' resulting successes have been featured on National Public Radio's All Things Considered, The New York Times, Advertising Age, and Adweek. Jerry is a frequent speaker, lecturer, and radio talk show guest on marketing and brand development topics. He received his B.A. in Government from Harvard University.
Juho's use of cutting-edge data analysis technology in marketing has earned prominent industry awards and the attention of trade publications such as Marketing, Advertising Age, Direct, and Selling to Seniors Magazine. He has more than 20 years of experience with clients including Transamerica, Sprint, Honda, Citigroup, Bank One, The Disney Company, Kaiser Permanente, National Geographic Magazine, and many more. Juho served as President of Transamerica Marketing Services and was Vice President of Planning for Doremus & Company in New York, serving major clients such as First Boston Corporation and Salomon Brothers. He holds BA and MBA degrees from Boston University.
Juergen has an outstanding background in field research and eye-tracking research, with intriguing additional dimensions of experience and insight into doing business in Eastern Europe, Russia, and China.
He began at GfK Market Research in Nuremberg, where he was Project Manager and later promoted to head of the division, consulting blue chip clients worldwide in different areas including advertising tracking (he was a member of the first team to implement the ad tracking system at GfK), image and brand research, communications efficiency (he developed a methodology for poster/POS expenditures). He also helped in developing a tracking database.
He then served as senior consultant to Icon Forschung & Consulting GmbH in Nuremberg, which specialized in brand image research. His main client was Opel (GM Germany), with responsibilities for advertising tracking, brand tracking, advertising pre-testing, new-product research, financial research (Opel Bank) and advertising post-tests. After this he started his own consulting business, with clients such as Telekom Italia, Allianz Insurance, and BASF. At that time he began his eye-tracking experience, working as European partner of an American eye-tracking company. After more than 10 years he helped to set up an independent eye-tracking research division with the latest and much more advanced technology available. He is now Global Research Executive of CLS ProFakt Ltd., with headquarters in London and offices around the world, a specialist eye-tracking company.
Juergen received his university degree in Marketing and Statistics from Friedrich Alexander University in Nuremberg, with a minor in Sinology. His hobbies include music, Chinese Philosophy, and Chaos Theory. He speaks four languages: German, English, French, and Chinese (Mandarin). |
