Evoke is an inexpensive, simple, research tool that tells you which elements of your creative material produce the action you wanted from consumers.  The material can be websites, print ads, posters, packages – whatever you like.

We track the eyes of respondents as they view the material, so we know exactly what they’re looking at for how long.  Respondents view the materials on a computer screen and can turn pages, rotate packages, advance to a new web page, etc.

A simple, easy-to-understand report tells you what elements of the material (called “Areas of Interest”) the consumers who bought, called, inquired, etc. most often looked at before they took the action. Evoke gives you a list, in descending order, of the Areas of Interest that contribute most strongly to the action you wanted consumers to take.

The cost of an Evoke project ranges from $5,000 to $25,000, depending on the difficulty of the consumer recruit and the specificity of the learning objective. It’s cheaper than focus groups – with quantifiable, projectable results!

If you'd like to see how Evoke can be applied to your research needs, email us or call us at (425) 643-0791.